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Spring Fever: Challenger, Charger and 300 are in Full Bloom

Scoop up new colors while they are available

April 1, 2016

Spring is in the air and vehicles are in full bloom, bursting with unique colors at the annual Spring Festival of LXs. First introduced on the 2005 Chrysler 300 and Dodge Magnum, the legendary “LX” platform later expanded to include the iconic Dodge Charger and Dodge Challenger.

Now more than 1,200 owners of rear-wheel-drive “LX” platform vehicles from FCA US LLC gather each year in Irvine, Calif., drawing some of the most loyal and hardcore Chrysler 300, Dodge Charger and Dodge Challenger enthusiasts from more than 31 states, plus Canada, Mexico and even Europe.

Dodge expands its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models.

Dodge expands its color palette with a new, modernized version of Go Mango exterior paint on 2016 Dodge Challenger and Charger SRT models.

Colors all the rage
Dodge recently announced a limited-edition exterior paint color has been expanded to the entire Dodge Charger and Challenger Lineup. ‘Go Mango’ was re-introduced for the 2016 Dodge Challenger and Charger Hellcat in March, but demand was so high Dodge has expanded it across the entire product lineup.

In addition to ‘Go Mango,’ the company also announced the 2016 Challenger and Charger SRT Hellcat Models are available in the legendary and limited-edition high-impact hue, ‘Plum Crazy.’ Adding even more Dodge attitude to the SRT Hellcat models, these vehicles feature dual exterior stripe design. 

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Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger since 1970.

 

Not your typical car cruise
The Spring Festival of LXs is the physical manifestation of a viral hurricane that has been brewing and growing since 2006. This three-day destination event in Southern California pays tribute to more than just the modern, rear-wheel-drive Chrysler, Dodge and SRT brand vehicles – it’s a California homecoming of some of the most customized and performance-tuned American vehicles on the road.

“We have the best owners in the world; they inspire us and they drive us. Our designers, engineers and product planners feed off of this event,” said Jeff Eschenbach, Director of the California Business Center, FCA US LLC. “We view this event as an extension of our corporate family and truly look forward to hosting it.”

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    Chrysler 300 at 11th Annual Spring Festival of LXs

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    Super Bee at 11th Annual Spring Festival of LXs

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    Dodge Charger being prepped for the 11th Annual Spring Festival of LXs

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    Dodge Challenger SRT on display at the 11th Annual Spring Festival of LXs

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    Hemi engine at 11th Annual Spring Festival of LXs

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    Preparing for the 11th Annual Spring Festival of LXs

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    11th Annual Spring Festival of LXs

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    11th Annual Spring Festival of LXs

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    11th Annual Spring Festival of LXs

Spring Fest started in 2006 in the FCA US California Business Center parking lot as a small group and active community of online Chrysler and Dodge “LX” owners and forum users. (LX was the original vehicle platform code for Chrysler 300, Dodge Charger and Dodge Magnum). It has grown into one of the largest viral owner events in the country. It starts when drivers gather at the Double Tree by Hilton hotel in Irvine, Calif. Owners show up to show-off their rides while they detail their cars to perfection. The event has become somewhat of a homecoming for the owners, giving them a chance to meet face to face. Lasting friendships are formed during the event.

With food, prizes, custom vehicle displays, vendor alleys, cruises, parties and manufacturer round-table discussions held by executives from FCA US, the event has evolved from a single day into a three-day weekend — part celebration of great American cars, and part festival that has become a family destination every March.

The FCA Digital Media team was on hand for the 11th Spring Festival of LXs. You can see highlights of the festival below.