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Varvatos 300C: Detroit “Tough” Style Returns

February 14, 2014

John Varvatos Limited Edition

Inspired by the industrious look and feel of Detroit, fashion designer and native Detroiter John Varvatos reunites with Chrysler to present the 2014 Chrysler 300C John Varvatos Limited Edition.


Fresh off the catwalk and into the dealerships, fashion designer and native Detroiter John Varvatos has reunited with the Chrysler brand to present the latest 2014 300C John Varvatos Limited Edition. This is the second vehicle Varvatos has designed for brand. Inspired by the industrious look and feel of Detroit, is now offering the segment’s most advanced all-wheel-drive (AWD) system along with its unique signature exterior appointments and an interior clad in dark colors and exotic materials.

Delivering John Varvatos’ signature style through a unique combination of dark colors and exotic materials, the Chrysler 300C John Varvatos Limited Edition surrounds its passengers with craftsmanship and an industrious style that could only be “Imported from Detroit.” Inside, John Varvatos’ logos are proudly debossed on unique Pewter Metallic leather seats and are tailored with unique Diesel Gray and black pattern Varvatos stitching—for a look that is straight out of his fitted-jacket collection. Translated from John Varvatos’ latest watch design are a specially designed gauge cluster and clock with Pearlescent White face and Charcoal Black Metallic bezels.

The 2014 Chrysler 300C John Varvatos Limited Edition has a manufacturer’s suggested retail price of $44,480, while the new AWD model starts at $46,980 (excluding $995 destination).

With its unique Phantom Black tri-coat exterior paint and discrete metallic finishes inside and out, the limited-production Chrysler 300C John Varvatos Limited Edition exudes its Detroit-tough attitude Varvatos’ signature design language.

According to Al Gardner, President and CEO—Chrysler Brand, the AWD system was added to the latest vehicle after receiving feedback from Chrysler and John Varvatos design fans. Chrysler 300’s innovative AWD system seamlessly transitions between rear-wheel drive and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in rear-wheel-drive vehicles.

The designer styled the 300C after the black with Titanium-finished John Varvatos’ cologne bottle, a Titanium-finished grille surround, Titanium Chrome Chrysler “wing” badge and Black Chrome grille blades mimic the foundries that made the Motor City flourish. For a more striking look, an aggressively styled front fascia integrates larger air inlets and features Black Chrome grille blades and Titanium-finished accents. Matching the cologne bottle finish are 20-inch cast-aluminum wheels [19-inch with all-wheel drive (AWD)], daylight opening surrounds and mirror caps finished in Titanium. At the rear, LED taillamps with blackened detail give a more masculine look, while dual-exhaust tips in titanium, and John Varvatos and Chrysler wing deck-lid badges finished in Titanium Chrome complete the look.