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Rock ‘n’ Crawl Moab

New concepts hit the trails at Easter Jeep Safari

April 8, 2015

 

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The Jeep Staff Car was built as a salute to legendary Jeep military service vehicles. The open-air Wrangler 4-door-based concept vehicle highlights rugged functionality with heritage design cues. It looks historic and authentic, but is all new.

Each year, thousands of die-hard off-road enthusiasts make their way to Moab in eastern Utah for a week of serious off-roading on some of the country’s most rugged and recognized trails. This year, to the delight of its most loyal enthusiasts around the world, Jeep® unleashed seven new eye-catching and extremely capable vehicles at the 49th annual Easter Jeep Safari (March 28 – April 5).

“We go to this legendary event each year to showcase our latest Jeep production vehicles, as well as a variety of new ideas in our concept vehicles,” said Mike Manley, President and CEO – Jeep Brand. “In doing so, we receive a tremendous amount of valuable feedback, while interacting with our customers in the Jeep brand’s natural environment.”

  • Mark Allen, Head of Jeep Design, talks about the new Jeep Easter Jeep Safari concept vehicles. Including the Jeep Cherokee Overland, Jeep Wrangler Africa, Jeep Staff car and Jeep Chief.

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    The Red Rock Responder stands out on any trail with Vibrance Responder Red exterior paint, Jeep Performance Parts body decal, high-top fender flares and 17-inch beadlock wheels.

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    Jeep Wrangler Red Rock Responder: a purpose-built support vehicle built to traverse the harshest terrain with spare parts and tools stored in the built-in drawers and compartments of the cargo box.

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    The Jeep® Chief features a vintage Ocean Blue exterior color scheme with a white, French Bread roof; a custom modified razor grille; and removable sides for an open-air feel and flexible hauling.

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    The Chief's Hawaiian themed interior complete with Jeep-designed “Surfer” pink, blue and white flowered cloth and leather-trimmed seats; and vintage-style surf stickers on the center console.

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    A tribute to the classic 1970s era full-size Jeep Cherokee, this Wrangler-based concept vehicle evokes the west coast surfer lifestyle of sun and fun with a nod to nostalgic beach rides.

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    The Africa is the ultimate Jeep Wrangler for back-country and overland expeditions, with room for extra gear and auxiliary fuel tanks.

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    Powered by a 2.8-liter diesel engine mated to an automatic transmission, the Wrangler Africa also sports 17-inch body color steel wheels with 35-inch BF Goodrich Mud Terrain tires.

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    The Grand Cherokee-based Overlander concept represents the rough-and-tumble side of Grand Cherokee, a rugged and dependable vehicle customized for the enthusiast interested in overland expeditions.

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    Overlander features a one-off front fascia, integrated front winch, tow hooks, larger wheel flares, SRT taillamps and hood, off-road rock rails, front and rear skid plates and 18-inch milled wheels.

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    The Cherokee Canyon Trail’s Desert Tan exterior paint is accented with a Satin Black hood that includes a topographical hood decal showcasing Hell's Revenge, a renowned off-road trail in Moab.

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    Jeep Cherokee Canyon Trail: Developed from the Jeep Cherokee, with undercarriage armor and extra traction, the Canyon Trail concept offers more off-road prowess.

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    Jeep Staff Car: The function over form of the original Jeep military service vehicles is evident in the Staff Car.

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    The team of engineers, designers and fabricators responsible for this year’s Easter Jeep Safari concepts, has created more than 50 concept vehicles since 2002.

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    The newest addition to the Jeep lineup, the Jeep Renegade, is the basis for the Desert Hawk concept vehicle, and is equipped with a selection of Mopar and Jeep Performance Parts.

  • The Jeep Brand's Jim Morrison takes the Jeep Renegade Desert Hawk Concept vehicle on a trail ride and calls out some of the vehicles's unique features.

The 2015 collection of Easter Jeep Safari concept vehicles were designed with a combination of production and prototype Jeep Performance Parts. Mopar designed, engineered, built and quality-tested the Jeep Performance Parts (JPP) line meeting strict Jeep specifications, with 4×4 capability and craftsmanship so owners can transform their stock rides into even more capable trail performers.

“The most enthusiastic off-roaders travel to Moab each year for this premier event, making Easter Jeep Safari the perfect place to showcase Jeep Performance Parts,” said Pietro Gorlier, President and CEO – Mopar Brand Service, Parts and Customer Care. “Jeep owners are passionate about their vehicles and Mopar, with Jeep Authentic Accessories and Jeep Performance Parts, offers a full-line of products for them to express this passion through customization, making sure there is no other vehicle like theirs on the road.”