August 13, 2015
Easton Corbin, who has partnered with Ram Trucks on various initiatives since 2012, loans his latest song, “Let’s Ride,” to a new television campaign for the brand currently airing across the country.
“When you think about songs you want to perform, you often think about songs you heard while in your favorite truck,” said Corbin. “It’s easy to write a song like ‘Let’s Ride’ because it is all about fun and having a good time, which is what the Ram brand is all about.”
Ram Trucks "Summer Nights" television spot featuring Easton Corbin's "Let's Ride" proves country music and pickup trucks make for a perfect night of young romance.
Ram Trucks "Carnival" television spot featuring Easton Corbin's "Let's Ride" proves country music and pickup trucks make for a perfect night of young romance.
Cover artwork from country music artist Easton Corbin’s new single, “Let’s Ride.”
Mercury Nashville recording artist Easton Corbin is lauded for his traditional country sound, authentic lyrics and mastery of understatement.
Corbin's self-titled debut album released in 2010 spawned back-to-back hits “A Little More Country Than That” and “Roll With It."
Ultimately, Ram and Corbin’s collaboration culminates in “Summer Nights” and “Carnival,” two 30-second ads and a full-length music video for “Let’s Ride,” which tell the story of a young couple sneaking out in their Ram 1500 for a night of summertime adventures. As it turns out, country music, Ram trucks and Easton Corbin prove to be the perfect combination for summertime fun.
Meanwhile, the official “Let’s Ride” music video is now available on all digital outlets. Additionally, an upcoming “behind-the-scenes” video, due out in August, will be posted on Corbin and Ram Truck’s respective social media sites.
“We continue to look for unique ways to creatively show how Ram trucks are an integral part of our culture and the everyday lives of our customers,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “It is rewarding to know that Easton, one of the hottest young artists in country music today, wrote the song inspired by his ongoing experiences behind the wheel of our Ram trucks.”
Ram partnered with Corbin several times in the past few years. He was one of five country music artists that participated in the Ram Truck brand’s 2012 “Road to the Ram Jam” sweepstakes and concert. Ram continued to work with Corbin in 2013 as part of the brand’s “Year of the Farmer” initiative highlighting the importance of farmers in America. As a former National FFA Organization member, Corbin made a series of visits and private concerts across the country to thank the hard-working and dedicated FFA members for all they do to further the notion that there’s a “farmer in all of us.”