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Gaffigan Delivers ‘Dad Brand’ Street Smarts

America's dad back in the Pacifica driver's seat

September 1, 2016


The All-new 2017 #Chrysler #Pacifica: great for your #DadBrand.

America’s favorite dad, comedian Jim Gaffigan, is back in the Pacifica driver’s seat.

The all-new 2017 Chrysler Pacifica is a vehicle for families. And Jim Gaffigan, the real-life dad of five children, delivers his own version of “Street Smarts” by comparing  class-leading features of the Chrysler Pacifica against the competition. 

  • Stow ‘n Go – “Heavy Lifting'

  • Stow ‘n Vac – “Cookie”

  • Second Row Easy Tilt Seating – “Flying Seat"

  • ParkSense Rear Park Assist: “Grandpa Words"

  • Hands-Free Sliding Door – “Coach Kicks"

  • Uconnect Theater – “Backseat Arcade"

  • Panoramic Sunroof – “Sweet Relief"

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    New ‘Street Smarts’ web series is a natural extension of Chrysler Brand's ‘Dad Brand” marketing campaign.

Features that set the Pacifica apart include:

  • Available Parallel and Perpendicular Park Assist
  • Available Hands-Free Power Sliding Doors and Liftgate
  • Standard Stow ’n Go® Seating and Storage System
  • Available Stow ’n Vac™ powered by RIDGID®
  • Available Uconnect® Theater
  • Standard Class-Exclusive Second-Row Easy Tilt Seating

“Street Smarts” is an extension of the Chrysler brand’s “Dad Brand” campaign starring Gaffigan, his wife Jeannie (Gaffigan) and children (Marre, Jack, Katie, Michael and Patrick). Watch those spots here: Exhausting, See Everything and Kids.

Additional content created specifically from the spots is running across the Chrysler brand’s Facebook, Twitter and Instagram channels.

The all-new 2017 Chrysler Pacifica, available in dealerships now, was recently awarded the “Family Car of Texas” From the Texas Auto Writers Association and also named to the Wards 10 Best Interiors List for 2016.

2017 Chrysler Pacifica pricing starts at $28,595 U.S. Manufacturer’s Suggested Retail Price (MSRP), not including destination. Various features highlighted in the newest “Dad Brand” commercials are available in multiple models.