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Dodge Earns its Stripes

Dual exterior stripe design adds Dodge attitude

February 24, 2016

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After more than a year of ripping up the roadways, blasting the drag strips and dominating headlines, the Dodge Challenger and Charger SRT Hellcat models—the fastest and most powerful muscle cars ever with 707 supercharged HEMI® horsepower each—have been rewarded with their very own Dodge performance stripes.

“The SRT Hellcat models are America’s ultimate performance car duo, and these already legendary Challenger and Charger models have given Dodge more than the title of ‘fastest and most powerful muscle cars ever,’ they continue to drive sales records, increase brand profitability, draw new and younger customers to the brand and fuel interest across our entire vehicle lineup – achievements worthy of earning an exclusive set of performance stripes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.

What stripes can do for you

All-new dual full-length body stripes give Challenger and Charger SRT Hellcat models a factory-customized look. Finished with a carbon fiber pattern, the dual stripe design covers front and rear fascias, roof and deck lid, plus a tailored design around the SRT Hellcat’s signature NACA duct hood vent to emphasize both Challenger and Charger models’ functional yet aggressive design.

Dodge has unleashed the full color palette with the all-new SRT Hellcat dual body stripe to maximize Challenger and Charger’s full personalization potential. The color palette includes Bright White Clear Coat, Redline Red, Pitch Black Clear Coat, Granite Crystal Metallic Clear Coat, Billet Silver Metallic Clear Coat, Jazz Blue Pearl Coat, TorRed Clear Coat, Ivory White Tri-coat, Maximum Steel Metallic and limited-edition Plum Crazy Pearl Coat.

Ordering started in January with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995.

Upgraded for 2016, Charger and Challenger SRT Hellcats now feature standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic.

MSRP for the 2016 Dodge Challenger SRT Hellcat is $64,195 (includes $1,700 gas guzzler tax, excluding $995 destination).

MSRP for the 2016 Dodge Charger SRT Hellcat is $67,645 (including $1,700 gas guzzler tax, excluding $995 destination.)