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A Century of Attitude

Dodge celebrates 100 years of performance

August 12, 2014



1972 Dodge Challenger

The story of the Dodge brand began with two brothers named John and Horace Dodge who had an innovative idea to bring the next big thing to the automotive industry. Born in Niles, Michigan, the brothers got their start building bicycles before opening a machine shop in Detroit. As they shifted their focus to automotive, John and Horace Dodge developed America’s first mass-produced all-steel-bodied cars in 1914 and set a new record for the most first-model-year automobiles ever produced (45,033 cars).

One-hundred years later, the Dodge Brother’s legacy is thriving as Dodge has become America’s youngest and fastest-growing brand – powered by the performance of the legendary Charger and Challenger, the new Durango, the ultimate “no compromise SUV,” the world-class new Dart, the ever-versatile Grand Caravan, America’s best-selling minivan, and the innovation, ingenuity and efficiency of Journey and Avenger. Today, the Dodge brand is driving into its centennial year as America’s mainstream performance brand.

“It’s not about the number; it’s about the history and the story of these two really visionary guys who had larger-than-life personalities,” Tim Kuniskis, President and CEO of the Dodge and SRT brands, said. “The Dodge Brothers were alive for only five of the 100 years of their company but their attitude and personality carries on through all the products and in what the brand is about today.”

EXPLORE: Images from the Dodge Days centennial anniversary event and the Dodge Brothers Exhibit at Meadow Brook Hall in Rochester, Michigan.

The Dodge brand has a drive to innovate and a passion to engineer vehicles that are faster, better or smarter and deliver an attitude that was built into the brand by the Dodge brothers themselves a century ago. With the recently announced purification of the brand and consolidation with SRT, Dodge is getting back to its roots as a mainstream performance brand.

100 Years in the Making
With 100 years of history to build on, as well as the innovative spirit of its founders, Dodge is taking the best of its innumerable successes over the years — the technological advancements of the ’30s and ’40s, design evolution of the ’50s, the racing heritage of the ’60s, the horsepower of the ’70s, the efficiency of the ’80s and unbelievable styling of the ’90s — as it paves the road to its future.

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    1915 Dodge Brothers Motor Car

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    1939 Dodge Deluxe Town Coupe

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    1941 Dodge Command Car

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    This group of 2015 Dodge Charger and Challengers were just a number of vintage and modern-day Dodge vehicles that were present at the Dodge Days centennial event, June 2014 in Rochester, Mich.

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    Dodge classic cars are known for their bright colors.

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    1969 Dodge Charger Daytona and 2006 Dodge Charger Daytona R/T.

  • VIDEO: A collection of vintage and modern-day Dodge vehicles were brought out for show and test drives at the Dodge Days centennial event, June 2014 in Rochester, Michigan.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.

For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT with the HEMI® Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and the ultimate performance halo car, Dodge Viper SRT.

The Dodge brand’s passionate fan base is huge and growing. Dodge has more than 4 million Facebook followers; the Challenger alone has more than 1.7 million fans, which is more than many entire brands. And with more than 300 thousand Twitter followers, the Dodge social channels consistently lead the competitive set in fan engagement.

Dodge fans and owners can get involved with the brand by going to www.dodge.com, and to Redline Dodge, official blog of the Dodge brand. Explore 100 years of history: www.dodge100years.com

Connect with the brand on social media:

Facebook: www.facebook.com/dodge
Flickr: www.flickr.com/dodgeautos
Pinterest: www.pinterest.com/dodgeofficial
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge
YouTube: www.youtube.com/dodge