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25 Million Ways to Skin a Snake

One-of-One Viper: Designed By You, Built By Dodge

February 23, 2015

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Dodge is giving its Viper flagship supercar an unprecedented level of exclusivity, announcing a new custom 2015 Viper GTC model.

With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper.

Dodge is giving its Viper flagship an unprecedented level of exclusivity, announcing a new custom Viper GTC model and a new program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car, personal concierge and the ability to virtually follow along the build process through the Viper Ambassador website at driveSRT.com. Viper customers can also take a personal tour of the Conner Avenue Assembly Plant in Detroit where their super car is hand built, as well as choose a variety of delivery options.

New Viper Concierge service makes ordering a ‘Snake’ a snap
Ordering a custom Dodge Viper GTC  has been elevated to an exclusive experience thanks to the new Viper Concierge service that provides customers with an exclusive point of contact throughout the build process. From the time the customer’s Viper order is placed in the system, until the moment they take delivery of their new vehicle, the Viper Concierge service will provide the new owner some behind-the-scenes stories and pictures about their custom, hand-built Viper.

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    A new custom 2015 Viper GTC model.

  • Dodge Viper: DNA of a Supercar (full length) The compelling story of how a team of dedicated designers and craftspeople turned a muscle icon into a 645hp world-class supercar.

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    Dodge Viper exclusive ‘1 of 1’ customization program

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    Dodge Viper exclusive ‘1 of 1’ customization program

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    Dodge will provide a complimentary keepsake 1:18th scale speed form replica so customers can confirm their color selections before their one-of-a-kind 2015 Viper GTC is built.

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    One-of-a-kind Dodge Viper logo

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    New program that gives customers the opportunity to create their very own one-of-one American hand-built exotic performance car with 8,000 exterior color options.

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    2015 Dodge Viper TA 2.0

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    2015 Dodge Viper TA 2.0 side profile

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    2015 Dodge Viper TA 2.0 front end

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    Viper video promo

It takes between 140 and 160 hours to hand paint each Viper before it goes to assembly, and owners will get regular updates, including pictures of the meticulous paint process and each phase of the hand-crafted assembly. Updates will come via a mobile-friendly personalized website, moderated by the Viper Concierge for each custom Viper owner.

Customers can watch their Viper being built via the new Viper Ambassador Owner’s Portal Once their new Viper is ordered, buyers will be able to track their Viper as it is built at the Conner Avenue Assembly Plant in Detroit via the concierge service and website. The VIP Owner’s Portal enables customers to follow along the build process of their Viper and get the full Viper VIP treatment, as the Viper Concierge will provide weekly updates on the status of their one-of-a-kind supercar, as well as the ability to share the experience with family and friends through social media sites including Facebook,Twitter and Instagram. Additionally, each new custom Viper owner also will get their own unique login for build status updates, a photo gallery and a Q&A section between the owner and Viper Concierge, which will provide an exclusive experience to celebrate the entry into the Dodge Viper family.

Once the vehicle is built, new Viper owners also can decide how they want their vehicle shipped. Customized shipping options include rapid transport, or new owners can choose to pick their Viper up at the Conner Avenue Assembly Plant and take a tour of the facility.

Behind-the-Scenes
While creating a one-of-one, high-performance masterpiece, customers can be inspired by a gallery of sample custom Vipers created by Dodge designers. Visit www.driveSRT.com/2015/viper/1of1 for a preview of customizable options, as well as create a high-resolution poster of your custome creation to  download and share with fellow enthusiasts via social media.

And for those fans who would love a behind-the-scenes look at how Vipers are built, check out the Dodge brand new documentary, “Viper: DNA of a Supercar.” The 22-minute film shows every phase of the Viper’s design process, from initial sketches through assembly and final testing.

To learn more about the Viper customization and documentary, check out the 2015 Dodge Viper SRT page at driveSRT.com.